The Sales Representative role in this reputable Lekki-based firm is not just another entry-level sales job, it is an opportunity to become a frontline contributor to a company that values innovation, customer satisfaction, and consistent revenue growth. The organization operates in a competitive industry, meaning your impact will be directly measured by your ability to connect authentically with prospective clients, understand their needs, and communicate value in a way that compels them to take action. This position is ideal for a candidate who thrives in a fast-paced environment, thinks quickly on their feet, and is passionate about generating tangible business outcomes. You will not only be selling products or services but also building long-term customer loyalty, which is crucial for maintaining a stable revenue stream.
Advertisements
In this role, you’ll be expected to go beyond surface-level interaction. You will need to perform customer needs assessments, listen attentively to concerns, and offer customized recommendations that fit the client’s budget, preferences, and timelines. Your day-to-day activities will include cold calling, scheduling sales meetings, giving product demonstrations, following up on leads, and collaborating with internal teams to ensure timely service delivery. Beyond just closing sales, you will be responsible for tracking customer feedback, reporting competitor activity, and proposing strategic improvements to your supervisor or team lead. These insights help refine the company’s approach and ensure it stays ahead of industry trends.
The organization’s workplace culture emphasizes accountability, strategic thinking, and ethical conduct. As a Sales Representative, you will be expected to uphold these values, operate with integrity, and take ownership of your performance metrics. You should also be highly adaptable to changes in product offerings, customer preferences, and technology tools used for customer relationship management. Your success in this role hinges on your ability to build trust, remain persistent without being aggressive, and consistently present solutions that meet customer expectations while driving organizational growth. This is a role for professionals who are serious about career development and who want to grow into more senior business development or client relations roles in the future.
The monthly salary range of ₦120,000 to ₦150,000 offered by the organization reflects both the expectations of the role and the competitiveness of the Lekki job market. While the amount may seem modest at first glance, it is well-aligned with industry standards for entry to mid-level sales roles in Nigeria, especially for positions that come with incentives tied to performance. Sales roles often carry hidden value beyond the base pay, employees who consistently meet or exceed their targets are usually rewarded with bonuses, commissions, or future promotions. This makes the role ideal for driven individuals who are not just looking for a paycheck but are interested in leveraging their performance to unlock greater financial and career rewards. The company likely expects high output in return for this compensation, meaning you must come prepared to hit the ground running and demonstrate your value early.
Being a full-time role, the Sales Representative will have a demanding schedule that involves both fieldwork and reporting obligations. Daily tasks will include identifying and following up with prospective clients, pitching products persuasively, handling objections, closing deals, and providing after-sales service that fosters client retention. This will require constant movement, clear documentation, and communication with the sales team and leadership. Fieldwork means you must be comfortable navigating different parts of Lekki and possibly its surrounding areas, while CRM-based reporting ensures accountability. Applicants who have previous experience with any form of customer relationship management software, even basic ones like Excel trackers or Google Sheets, should highlight this in their application. Familiarity with CRM tools not only improves efficiency but also assures employers that you can operate within structured reporting systems and understand the importance of metrics.
In this role, adaptability is critical. The nature of sales demands that you think on your feet, modify your pitch depending on the client, and stay updated on market trends, customer preferences, and competitor offerings. Being in a performance-driven environment means there’s little room for complacency, your growth will be measured, monitored, and rewarded based on results, not effort alone. You must be comfortable working under pressure, meeting deadlines, and setting ambitious personal targets even when the company’s benchmarks are already high. Success here will require a combination of hard work, persistence, resilience, and a proactive attitude. You must be willing to push past rejection, stay optimistic after slow days, and continuously refine your approach based on feedback from customers, team leads, or observed outcomes.
This opportunity is not only about earning a salary, it is about launching or accelerating your career in a commercially focused environment where results matter and advancement is possible. If you are genuinely passionate about problem-solving, customer engagement, and closing sales, this position allows you to build a portfolio of success stories that can open doors to higher roles in business development, account management, or even regional sales leadership. It also presents the chance to gain firsthand exposure to market behavior, client expectations, and practical sales psychology, which are transferable skills useful across industries. If you invest the right effort, demonstrate a keen understanding of the product or service you’re selling, and consistently deliver value to the customer, you will not only meet your sales targets, you will stand out as a future leader within the organization.
The fundamental academic requirement for this Sales Representative position is a Higher National Diploma (HND) or a Bachelor’s degree (BSc) in any related field such as business administration, marketing, social sciences, or communications. While the employer has indicated a degree in “any related field,” applicants with academic backgrounds in business-related disciplines naturally possess an edge due to their familiarity with core sales concepts, marketing strategy, buyer behavior, and customer service principles. However, candidates from non-business fields can still be strong contenders if they can convincingly demonstrate transferable skills such as public speaking, critical thinking, persuasion, and teamwork. Educational qualifications help establish baseline competence, but what truly makes a candidate stand out in this role is the combination of theoretical knowledge and practical communication skillset applied in real-world scenarios.
In addition to having the right educational background, prospective applicants must be able to show evidence of excellent communication and interpersonal skills. This job is not limited to merely introducing a product or service, it involves creating conversations that convert interest into trust and ultimately into a sale. Therefore, a successful applicant must be articulate, confident, and tactful in delivering product pitches while remaining attentive and emotionally intelligent when responding to potential client concerns. Employers are keen to find someone who doesn’t just talk at the customer but listens carefully, adapts quickly, and speaks with clarity and purpose. The ability to explain technical product benefits in simple, relatable terms without overwhelming the prospect is a valuable asset in this position. It is essential to remain persuasive, but never pushy; clients appreciate professionalism more than pressure. The most effective salespeople know how to close deals without sacrificing customer trust or long-term relationships.
Experience in sales is regarded as a major advantage and may influence the selection process heavily. However, the absence of formal sales experience should not discourage qualified candidates, especially those who can show a genuine passion for business development, an understanding of customer service principles, or success in informal sales roles. Candidates who have worked in customer-facing environments such as retail, hospitality, banking, or even volunteer outreach programs can draw on these experiences to showcase their ability to interact professionally with diverse individuals. The recruiter will likely assess your ability to solve problems creatively, think strategically about customer needs, and manage your time effectively under sales pressure. Your past job titles are less important than your ability to demonstrate clear, results-oriented thinking, adaptability in fast-paced environments, and a drive to succeed in targets-based roles.
To secure this job, candidates must prepare a CV that goes beyond listing duties from previous positions. Instead, they should highlight specific achievements, such as increased sales numbers, customer retention rates, or revenue targets met. The key is to quantify accomplishments where possible. For instance, mentioning “boosted monthly sales by 25% within three months” is more compelling than stating “responsible for product promotion.” It’s also important to tailor your CV to this specific job—highlighting only the most relevant experiences and skills. During the interview, emphasize your problem-solving capacity, team collaboration, and ability to work independently with little supervision. Be prepared to give examples of how you handled difficult customers, overcame sales objections, or exceeded set targets in previous roles. Confidence in delivering such examples shows you not only understand sales but can thrive under pressure, which is precisely what this job demands.
Candidates aiming to secure the Sales Representative role must understand that standing out in a competitive job market requires more than just meeting the stated qualifications. It requires demonstrating commitment, initiative, and a genuine interest in the company itself. One of the most effective ways to make a strong impression is to thoroughly research the organization during the application process. This includes learning about the company’s history, vision, mission, core products or services, and their target customer demographic. When a candidate goes beyond simply reading the job description and takes the time to understand the employer’s business environment, it shows a level of dedication that is rare and deeply appreciated by hiring managers.
Engaging with the company’s digital presence is an excellent place to start. Visit the official website to read about their offerings, values, and recent news. Explore their social media platforms to understand how they engage with customers, promote their products, and respond to inquiries. If the company has a physical outlet, try visiting as a customer or making inquiries to experience their customer service approach firsthand. These practical insights not only give you a realistic perspective of the company’s sales culture but also help you prepare for interview questions such as “What do you know about us?” or “How would you promote our product?” With this level of preparation, your answers will be specific, informed, and impactful, rather than generic and vague.
Including references to your research in your CV or cover letter is another smart way to demonstrate interest. For instance, if the company recently launched a new product or expanded into a new market, you might mention how your past experience in similar situations can add value to that initiative. This signals that you have taken time to understand not just the company’s past, but also its future ambitions, and that you are thinking like someone who wants to be part of that journey. During interviews, make sure to ask intelligent questions based on your research. Instead of asking general questions about the role, inquire about specific sales targets, customer engagement strategies, or challenges the company is facing in expanding their market. This level of curiosity reveals your strategic thinking, which is a highly desirable trait in sales professionals.
Furthermore, aligning your personal brand with the company’s culture and objectives helps you appear as someone who will not just fill a vacancy but actively contribute to growth. For example, if the company is focused on personalized customer experiences, highlight your ability to build long-term client relationships rather than just achieving one-time sales. If the brand prides itself on innovative marketing, speak about how you’ve creatively used limited resources to boost customer engagement or sales in past roles. This shows that your values and work style align with theirs, an alignment that often outweighs even years of experience.
Proactivity in learning about the company is also a clear indicator of how you will behave once hired. Employers are looking for team members who do not wait to be told what to do but instead take the initiative to learn, adapt, and act decisively. If you demonstrate this in the application stage, employers are more likely to trust that you’ll bring the same energy into the workplace. Hiring managers interpret this type of behavior as a signal of future performance, leadership potential, and loyalty. Therefore, going the extra mile in researching the company is not merely a nice-to-have, it can be the deciding factor between getting shortlisted and being overlooked.
In conclusion, the most compelling candidates for this sales role are not just those who meet the qualifications but those who prove they are genuinely invested in the company’s success. Doing your research, referencing it in your application materials, and applying it during the interview process shows that you are not only prepared but passionate about contributing to the organization. This approach gives you a psychological edge and positions you as a candidate who has thought deeply about how they can bring value from day one. Employers are naturally drawn to individuals who are proactive, informed, and enthusiastic, qualities that reflect both competence and commitment, which are the bedrock of any successful sales career.
Candidates must exhibit confidence, patience, and emotional intelligence, as the role requires frequent interactions with diverse individuals, ranging from skeptical prospects to loyal clients. The ability to remain composed under pressure, maintain courteous behavior even in the face of rejection, and pivot conversations back to value propositions is critical. Furthermore, strong organizational skills are required to manage client data, schedule meetings, and follow up on sales opportunities in a timely manner. An understanding of CRM tools, Microsoft Office applications (especially Excel and Word), and modern digital communication platforms will enhance your productivity and demonstrate technical competence to the hiring team.
To secure this job successfully, applicants must approach the recruitment process with preparation, clarity, and intentionality. First and foremost, craft a well-written CV that focuses specifically on sales-related accomplishments. Do not just list responsibilities from previous roles; instead, emphasize quantifiable results. For example, mention metrics such as percentage increase in customer base, successful sales conversion rates, revenue growth you helped generate, or customer retention achievements. Tailoring your CV to reflect achievements that align with what a sales-driven employer values increases your chance of being shortlisted.
In your application email, use a professional tone and ensure that your subject line clearly states the job title you’re applying for (e.g., “Application for Sales Representative – Lekki”). In your email body, briefly introduce yourself, mention how your background aligns with the job, and state your motivation for wanting to work in that specific company and location. Let your enthusiasm show, but keep your communication concise and purposeful. It’s also advisable to include a well-formatted one-page cover letter that reinforces the key points in your CV. Your documents should be in PDF format, properly named (e.g., “Firstname_Lastname_SalesRep_CV.pdf”), and free of grammatical or formatting errors.
During the interview stage, anticipate common sales interview questions such as: “How do you handle rejection?”, “Can you describe a time you closed a difficult sale?”, or “How do you prioritize leads and manage your pipeline?” Prepare practical examples that showcase your ability to manage time, influence clients, and hit performance goals. Interviewers are not just interested in what you have done, but how you did it, and whether you can replicate similar successes in their organization. You should also demonstrate a strong understanding of the market in Lekki and be able to discuss how location, demographics, or purchasing behavior might influence your sales approach.
To apply, interested and qualified candidates should send their application and updated CV to the HR department via the following email: melorecruit@gmail.com. Ensure your message is brief, well-structured, and professional. Include your phone number in your signature and be sure to check your email and phone frequently after applying. Prompt responses to calls or interview invitations show reliability and interest.
Lastly, remain confident throughout the application process. Employers in sales appreciate self-assuredness, clarity of thought, and authenticity. Demonstrate that you not only understand the technicalities of selling but that you also take ownership of results, enjoy engaging with people, and are committed to delivering value. With careful preparation and focused application, you can position yourself as the ideal candidate for this role.