Social Media Manager job in Nigeria

Company: Automobile Business

Job Summary

An innovative and fast-growing Automobile Business is hiring a creative and results-driven Social Media Manager to strengthen its digital footprint. If you are passionate about cars, branding, and online engagement, this is your opportunity to build a standout automotive brand online.

In this role, you will take ownership of the company’s digital marketing strategy, content planning, and social engagement across major platforms including Instagram, Facebook, TikTok, X (Twitter), LinkedIn, and YouTube.

You must be capable of creating high-converting content, executing targeted campaigns, and analyzing performance data to continuously improve reach, engagement, and lead generation. Your work will directly impact customer perception, loyalty, and sales.

We’re looking for someone who blends creative storytelling with data-driven strategy. You must understand social media trends, platform algorithms, and how to position automotive services to a digital audience.

As part of our structured recruitment process, we have designed a CBT-style screening to ensure we identify candidates with both the creative and analytical skills required to excel as a Social Media Manager in the automobile industry.

During this stage, we will assess your practical knowledge in four key areas that directly impact the effectiveness of digital marketing in today’s fast-paced online landscape.

First, we will evaluate your content planning abilities. You will be required to demonstrate how you organize, schedule, and align social media posts with brand goals. This section tests your capacity to think strategically and maintain consistency across multiple platforms while adapting to trends, audience preferences, and seasonal campaigns.

Next, the test will focus on caption writing. We are looking for candidates who can write captions that are not only grammatically sound but also compelling, brand-aligned, and optimized for engagement. Your ability to combine creativity with a strong call-to-action will be essential in this segment.

The third component of the assessment will explore your understanding of social media analytics. You will analyze sample performance metrics and draw actionable insights from data such as reach, engagement, click-through rates, and audience behavior. This section helps us gauge how well you use analytics to refine strategy and improve campaign outcomes.

Finally, you will be tested on your skill in campaign ideation for automotive brands. This task will measure your creativity and industry awareness. You will need to propose a unique social media campaign concept tailored to an automotive audience, outlining key messages, target platforms, content types, and measurable objectives.

By the end of this CBT assessment, we aim to gain a clear picture of your readiness to manage and grow a brand’s digital presence in the highly competitive automobile sector. Only applicants who demonstrate a strong mix of strategic thinking, content creativity, and analytical acumen will move forward in the selection process.

Responsibilities

What You’ll Do:

Manage personal and business accounts on Instagram, TikTok, Facebook, Snapchat, and LinkedIn
Create, post, and schedule daily engaging content
Run and optimize sponsored ads for reach and conversions
Monitor trends and insights to grow audience engagement
Respond to DMs, comments, and mentions in a timely, professional tone
Use Google Drive, Gmail, and other tools for content planning
Manage and update the company’s website/blog as needed
Coordinate brief onsite meetings and content shoots (twice weekly)

Requirements

Must reside near Surulere, Lagos
Proven experience managing social media accounts and content calendars
Ability to create original content (text, images, short-form video)
Hands-on knowledge of sponsored ad campaigns on Meta platforms
Familiarity with Google tools (Drive, Docs, Sheets, Gmail)
Basic website management skills (e.g., WordPress, Wix)
Self-motivated, deadline-focused, and results-driven
Strong communication and time management skills

Schedule

Onsite: 2 days/week (4–5 hours/day at Surulere office)
Remote: Daily posting, engagement, and task execution

Salary

₦100,000/month
Hybrid flexibility + room for growth based on performance

How to Apply

If you believe you have what it takes to drive engaging social media campaigns and elevate a dynamic automobile brand’s online presence, we want to hear from you. Take the next step in your digital marketing career by showcasing your creativity and strategy in action.

Please send your CV along with samples of your social media work or portfolio links directly via WhatsApp to:
+234 811 662 7816

We encourage you to include examples of previous campaigns, Instagram pages you’ve managed, content calendars, or analytics reports that demonstrate your skills and experience.

We review applications on a rolling basis, which means the sooner you apply, the higher your chances of being shortlisted for the next phase. We strongly recommend that interested candidates submit their applications as early as possible to be considered before the role is filled.

Don’t miss this opportunity to join a forward-thinking team and make a real impact in automotive digital marketing. Show us what you can do. Apply now!

Tips to Secure This Social Media Manager Job

To successfully secure this Social Media Manager role in the automobile industry, you must approach the application process with intention, creativity, and professionalism.

Start by tailoring your CV to highlight relevant experience. Emphasize roles where you managed brand pages, created content calendars, or ran successful campaigns. Use action words like developed, launched, engaged, or increased to show your impact clearly. Hiring managers want to see results, not just responsibilities.

Next, present a strong portfolio. Share links to active pages you’ve handled or screenshots of performance metrics. If you haven’t managed pages for a brand, create sample content for a fictional car brand. Show that you understand the automotive audience and can create posts that are both informative and visually appealing.

When completing the CBT assessment, focus on clarity, strategy, and originality. Think beyond basic captions, offer value-driven content ideas and use real-world logic in campaign ideation. Make sure your answers reflect current trends and platform-specific best practices.

Finally, apply early and follow instructions carefully. Use the correct WhatsApp number, include your portfolio, and maintain a professional tone. A prompt, organized application often sets the first impression.

By combining creativity with strategic thinking and timely execution, you greatly increase your chances of being shortlisted. Show that you understand the brand, the industry, and the expectations—and you’ll stand out from the crowd.